Food, Retail Lead Magazine Ad Revenue Gains through Q3
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...
View ArticleOne in Five US Households Not Ready for Digital TV, Houston Least Prepared
Some 9.6 million US TV households are still not ready for the upcoming transition to all-digital broadcasting next February and would be unable to receive any TV programming at all if the switch...
View ArticleLarger Marketers Struggle as Paid Search Grows
Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2011, but the largest companies are having the most trouble managing their campaigns,...
View ArticleTop 10 Video, Multimedia Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Cellphone Buyers Influenced by Web Word-of-Mouth
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
View ArticleRegional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)
View ArticleOnline Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...
View ArticleConnection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice
Mothers in the US between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Social-Networking Websites & Forums – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCosts, Delays, Terrorism Cause Air-Travel Anxiety, Especially among Women
Two-thirds (66%) of Americans are concerned about high costs when planning air travel – including ticket prices and baggage fees, and more than half are also concerned about delays (56%) and the...
View ArticleForrester: Economy to Significantly Slow US Online Holiday Sales
US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date – indicative of the difficult economic environment affecting...
View ArticleYouth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads
Despite growing popularity of social networks such as MySpace and Facebook, young adults (age 18-34) are more likely to be influenced by email and direct-mail marketing than by ads or marketing...
View ArticleHalf of Marketers Don’t Fully Understand Brand Value
The majority of senior marketers (55%) lack a quantitative understanding of their organizations’ brand value and may be missing out on opportunities to leverage their brand to drive business growth,...
View ArticleTop 10 House and Garden Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Blog and Personal Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMarketing Execs Say Firms Play Too Safe with Creative Work
Nearly two-thirds (65%) of marketing executives and 45% of ad execs think their firms don’t take enough creative risks when developing marketing and advertising projects, according to a study from...
View ArticleMicrosoft Gains in Q3 Paid Search; Google Mixed, Yahoo Steady
Microsoft’s Live Search posted an impressive 19.3% increase in active first page advertisers in Q3 2008, while Google had a mixed quarter and Yahoo held steady, according AdGooroo’s Q3 Search...
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