Youth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads

Despite growing popularity of social networks such as MySpace and Facebook, young adults (age 18-34) are more likely to be influenced by email and direct-mail marketing than by ads or marketing messages on social networks, according to a study (pdf) from Ball State University’s Center for Media Deisgn (CMD) and ExactTarget, writes MarketingVox. (more…)