Online Retail Traffic Down for Eighth Consecutive Week
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier,...
View ArticleFood Brands Losing Relevance; Consumers Demand Healthier, Lower-Priced Choices
Today’s consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition...
View ArticleTop 10 Broadcast Media Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFinancial Services Firms Lag in Digital Marketing
Nearly half of marketers at financial services firms say digital initiatives will be integral to their marketing within two years, but their lack of experimentation, low digital budgets and difficulty...
View ArticleDemocrats More Politically Active than Republicans
Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or...
View ArticleDigital Out-of-Home Ad Spend Triples
The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises...
View ArticleConsumer Segments Likely to Spend Differently in Tough Economy
Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ – but not along conventional demographic lines, according to Acxiom Corporation’s first...
View ArticleTop 10 Sports Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Travel Destination & Accommodation Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Online Media Uses Video to Cover News
Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will...
View ArticleThree Marketing Initiatives Key to Breakout B2C Brand Growth
Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in...
View ArticleElection 2008: Social Networking Roundup
With less than 24 hours until the high-profile 2008 US election comes to a close, Barack Obama is leading in online social networking by nearly all measures, according to social computing expert and...
View ArticleTop 10 Telecom Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Site Genres by Image-Based Impressions – September 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleNearly 40% of Online Japanese Visit Music Sites
Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with...
View ArticleComparison-Site Sales Increase as Consumers Hunt for Deals
Online retailers are increasingly benefiting from marketing their products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy...
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